We find out what people actually do with their money.
shp.day is a research and insights studio. We leave the desk behind and go into the streets, shops, and homes of Southeast Asia to see how people really live, earn, and spend.
Where the choices actually happen: streets, stalls, and shops across Southeast Asia.
Four ways we turn the real world into something you can use.
Pick one, or run them all. The work is hands-on, fast, and built to answer a real question, not pad a slide deck.
Field research
Real people, real places. We go where the choices actually happen and watch what people do, not just what they say they do.
Product & user testing
We put your product in front of real users and find what breaks. The friction, the confusion, the moment they quietly give up.
Market & customer insight
How big the market is, who your users really are, and what they will actually pay. The numbers behind the stories, and the stories behind the numbers.
Growth & launch help
We turn what we find into a plan you can act on. How to position it, what to charge, where to find people, and a first move you can run next quarter, not next year.
Research that respects your time and tells the truth.
On the ground
We show up. No guessing from a spreadsheet, no calling it in from a desk in another country. Real places, real conversations.
Honest findings
We tell you what we actually saw, not what you hoped to hear. The awkward finding is usually the one worth the most.
Built to act on
Findings you can use next week, not a 90-page PDF that gathers dust on a shared drive. Clear answers, clear next moves.
Tell us what you're trying to learn.
A new market, a feature people ignore, a price that could be higher. If there is a question about how real people behave, that is our kind of brief.
hello@shp.day+63 905 589 7506Fill in the form, email us at hello@shp.day, or call +63 905 589 7506. We read everything ourselves and reply like humans, usually within a day or two.